AYO! My name is Joe and as you can see I spend a great amount of time on the world famous Sunset Boulevard in West Hollywood, California. With the combination of my uncontrollable curiosity and desire to study successful ahead-of-the-curve forms of marketing I was inspired to start this blog in the hopes of discovering advertising and marketing trends that literally sit right under my nose at my Sunset Boulevard office. In this blog I present a generous mixture of my own material as well as other content from various respected marketing bloggers I greatly look up to (of course credit given on posts). Thus, please enjoy the posts, comment (keep it clean) and refer all your marketing friends to the site which is updated daily!!! Enjoy!